7:00 - 9:15 pm, Monday, String 3
330: The Business in GNSS

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This course provides an overview of the current GPS markets and emerging GNSS applications. Satellite navigation has now become an essential tool for demanding commercial and scientific applications. This course describes the expansion of GNSS into a wide range of vertical markets, which will create rapid growth to several hundred billion dollars per year by 2020. The course identifies key market drivers and technology trends, and discuses the impact of regulation and policy. This course will help you develop suitable business opportunities.

Mr. Hans Kunze
KLA Global

Current GNSS Business Overview
• Historical perspective
• Current market situation – value chain
• Influence of regulation and policy
• Main market drivers
• Market segmentation – barriers to entry
• Market forecast
• Selected applications
• Selected players

Emerging GNSS Applications
• Brief Galileo overview and status
• Galileo market projections
• Influence of regulation and policy
• Emerging applications – technology convergence
• Selected players

Level: A general understanding of GPS terms and operation is helpful.
(Knowledge provided in 110A&B or equivalent is assumed.)